Here is the log from a Skype chat with one of my clients… hope somebody find it usefull, I even might re-write it in a proper way. Let me know if it would be of any interest.
Q: What do I need to learn to design eZines? HTML? I have never done one and I would have to learn from 0 what would take much time, but I want to learn in my spare time
A: the Best place to start from is MailChimp – login and read about it. They provide a lot of ready to use templates that you can adopt to your needs. So you don’t need to learn html but it would be an advantage. Also I didn’t know much in the beginning but I learn a lot from reading blogs about email campaigns – you can try to google it.
I’m using another email website called CampaignMonitor.com – but you have to pay 1 cent per email sent. But they provide with very comprehensive analytical tools and you can create Mailing lists as you fly and also generate subscription forms for your website.
About html – you need to know what means what – all together its like text formatting instructions – just in case you need to change something there in the code, its not that difficult but will take some time to learn – you can try Dreamweaver (can download 1 month trial from Adobe.com) – where you can design your webpages visually in WYSIWYG (What-You-See-Is-What-You-Get) editor and check corresponding code also. There are other and probably free editors alike but I’m using Adobe products.
A: I know a little bit of HTML, but just very basic stuff
Q: You need only basic stuff for emails. Normally you can not use any scripts and fancy mark-up in emails, you use tables and CSS styles within on html document.